StudioXAG

Calvin Klein

Air

Worldwide, April 2014

Window Multiple

‘Air’ a seasonal window concept inspired by SS14 Calvin Klein Jeans collection. Bespoke designs for flagship stores in London and Milan were inspired by sky, air, clouds and a feeling of weightlessness. Sections of the windows are blocked out with a translucent reflective film, framing large circular crops which reveal bespoke huge curved metal rails. Each gloss white rail is highlighted in a cool blue neon surround and merchandised with a trio of clear bust forms, or with tonal hues of side hanging product all set off against a dreamy sky backdrop.

Photographs by Melvin Vincent.