Taking to the skies for Calvin Klein

Calvin Klein Air

A series of window installations which use neon and translucency to evoke a feeling of weightlessness.
Design, Production + Install
StudioXAG
Photography
courtesy of Calvin Klein

We created bespoke designs for flagship stores in London and Milan.

Sections of the windows were obscured by a translucent reflective film, creating large circular apertures which frame curved metal rails.

Each gloss white rail was highlighted in a cool blue neon and merchandised with a trio of clear bust forms, or with tonal hues of hanging product, all set off against a dreamy sky backdrop.