StudioXAG

adidas

ADIDAS X

London, March 2015

Concept Shopfit

Designed in collaboration with the creative team at adidas, this pop-up space in Harvey Nichols showcases collections from Originals and Y-3, along with designer footwear edits from Raf Simons, Rick Owens and Juun J.

Clad entirely in cool-toned steel, the space effortlessly marries contemporary street wear with industrial materials. Interjected only by super bright prints lifted from Y-3’s SS15 collection, which are blown up to take over selected facades. The infamous three stripes are exploited to become functional folded shelving, claiming the walls to display footwear, while Y-3 clothing hangs from metal frames. A tall metal locker and high-gloss black bench add a sporty hint, and the adidas logo stamps the space with metal on metal attitude.