StudioXAG

18th August 2017

Y-3 Crescent

Y-3 launch their Fall/Winter collection in stores with a sculptural freestanding unit we designed for the windows. The brand is the last word in Japanese minimalism so the stand we came up with had to reflect that. In addition to designing the piece we also created it for London’s Conduit Street store. Made from blackened hot rolled steel, the crescent is designed to display accessories and garments in various ways throughout the season: concealed magnets make trainers magically hover, shackles can be used to hang accessories and steel rods screwed to the vertical tube from which to hang garments (or any combination of the above to display top-to-toe outfits).

Photographs courtesy of Melvyn Vincent.