To commemorate the launch of adidas Originals accessories collection designed in collaboration with Japanese brand Porter, we’ve produced the London flagship scheme, which take inspiration from clean Japanese minimalism in adidas’s signature blue hue.
In windows either side of the store entrance, key collection pieces are suspended from thick blue rope, alongside campaign imagery hung with bulldog clips and blue wire cable.
The window concept is translated to the launch area in store, where product is arranged on an illuminated acrylic and concrete plinth. Above the plinth, reflecting the window design, campaign images are suspended at differing heights with blue wire cable and clips.
Photographs courtesy of adidas Originals