23rd May 2017


In 1949, after a hiatus during the Second World War, the legendary Le Mans race recommenced in France. That same year the GANT brand was created in New Haven, USA. To mark their historic partnership we produced a concept for the GANT Regent Street store. The 24 Hour Le Mans logo produced in red and blue neon in one window and a freestanding structure with stripes and neon framing campaign imagery in the other. The concept continues in store with cut vinyl 24 hour Le Mans graphics.