StudioXAG

Studio News

29th May 2015

VIVIENNE WESTWOOD IN-STORE EVENT

Vivienne sat in our window yesterday to read a chapter of Alice’s Adventures in Wonderland to a small group of Alice fans at The Mad Hatter’s Tea Party! A 2D made 3D illustration of Alice stands outside peering in to catch a glimpse… The event followed with an exclusive Mad Hatter’s Cocktail party in-store, attended by…

28th May 2015

MAX & CO

Here are a few photos from our windows for Max & Co in Milan! Inspired by mediterranean mornings, stacked structures made from oversized crockery surround mannequins. The totem-pole like pieces also interact with products, acting as stands and tables for mannequins and accessories, whilst the strict colour scheme of deep blue and fresh yellow instantly catch…

28th May 2015

FRED PERRY REISSUES

Wooden plywood A-frames at varying heights and sizes stand in each window, showcasing prints from Fred Perry’s look-book campaign. Folded product is presented in wooden display boxes, each with a short piece of text about the item in white vinyl, applied to the perspex covering. The A-frames are layered up and arranged in a way to…

28th May 2015

AMY WINEHOUSE X FRED PERRY X CSM

Here’s our latest install for Fred Perry at their new store on Henrietta Street! The installation showcases a collection of shirts designed by four CSM Textile Foundation students, in collaboration with the Amy Winehouse Foundation and Fred Perry. The bespoke metalwork cube structures were printed with a semi-transparent image of each patterned shirt, which was carefully…

27th May 2015

YCN – WORK YOUR WINDOWS

Last week Xav and Gemma spoke at an exclusive event for YCN at Shoreditch House. Attended by YCN members (and some of the XAG team!) they discussed the key to success when designing and building iconic shop windows. A summary of ‘Work Your Windows’ is up now on the YCN website– go have a read here!…

22nd May 2015

VIVIENNE WESTWOOD ALICE IN WONDERLAND

We had the pleasure of designing in collaboration with Vivienne Westwood’s creative team to create a window display celebrating 150 years since the release Lewis Carroll’s Alice’s Adventures in Wonderland. In their flagship store, we built The Mad Hatter’s Tea Party scene, complete with flying playing cards, an array of cakes and biscuits and 3…

6th May 2015

CALVIN KLEIN’S LIGHT ATTRACTION

For the windows of Calvin Klein’s flagship stores in London and Milan, we used oversized clear plastic sheets, printed with a paint splattered texture in pastel tones. The bespoke pieces were heat formed into shape in our studio workshop and draped over suspended bright white strip lights. Flat sheets of the printed plastic also had…

6th May 2015

IRIDESCENCE AT KAREN MILLEN

A spectrum of colours pop in Karen Millen’s High Summer window displays at the Knightsbridge and Regent Street stores. We used large iridescent panels as the background for clothed mannequins, creating a fresh, eye-catching range of colours and reflections that could be viewed from the street as well as in store. Mannequins stand on plinths…

6th May 2015

VIVIENNE WESTWOOD PAPER WIGS

42 beautifully handcrafted paper wigs sit atop mannequins in Vivienne Westwood shop windows across the UK and Europe. Inspiration for the detailed hair styles came from Westwood’s Red Label Spring/Summer 2015 catwalk show at London Fashion Week. Mannequins are surrounded by huge printed and cut frames that echo the fabric prints. The wigs were made…