StudioXAG

Studio News

18th February 2014

STELLA MCCARTNEY FOR ADIDAS & Y-3 POP-UP

We transformed Y-3’s pop-up space in Selfridges denim studio last week to house two new collaborations.The first sees Y-3’s SS14 collection get graphic – a collaboration with super cool graphic designer Peter Saville entitled ‘Meaningless Excitement’ – with colourful images found from the internet and images of rain-splattered windows interrupted by type and vector-like graphics….

18th February 2014

THE ATELIER AT KAREN MILLEN

Working in collaboration with Karen Millen’s creative team; unpolished metal, barely white-washed wood and sanded-back floor panels provide the minimalist setting to celebrate their in-house Atelier, showcasing a hand picked selection of couture-inspired techniques and expertly crafted garments available to buy from their in-store space in Selfridges, London.

17th February 2014

SOPHIA WEBSTER’S HEARTBREAK HOTEL!

Hello and welcome to Heartbreak Hotel, can I have your reservation please? We had the delight to work on alongside Sophia Webster’s creative team on her AW14 London Fashion Week presentation entitled “Happily Ever After Is So Once Upon A Time”.  After 6 days building on-site, our team turned this ultra-feminine, teen-dream fairytale into a…

17th February 2014

XAG FEATURE IN ‘BOB: INTERNATIONAL MAGAZINE OF SPACE DESIGN’

A hot-off-the-press copy of Bob Magazine has just arrived at our studio all the way from Korea this morning! It features a big handful of our work for their ‘Bob Special’ editorial, including Charlotte Tilbury at Selfridges, Christian Louboutin, Future Map and one of our early Diesel projects! What a treat!