Designing and making some of the most exciting window displays in the world, StudioXAG will make you stop and look.

Founded in 2009 by Xavier Sheriff and Gemma Ruse, the XAG team specialises in art direction, design and fabrication for retail environments.
With projects ranging from show-stopping bespoke installations to concept shop-fits and global window roll-outs, StudioXAG take pride in executing work to the highest standard with a keen eye for the small details. That said, XAG take a particular joy in making BIG things.

Visual storytelling is at the heart of the studio’s work, with a strong ability to tailor their approach to the core brand values and aesthetic of specific clients. The design team take projects from initial concept and design development through to final renders and then comes the best bit; making the ideas become reality!

StudioXAG is made up of a talented group of designer-makers honing their skills across range of materials in a 5000 square foot warehouse in East London.

The team enjoy experimenting with materials and processes to constantly develop new production techniques. XAG have comprehensive in-house production facilities and great links with external specialist fabricators ensuring that they can offer innovative solutions to a range of creative briefs.